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Quad Theater expands

By Philip Winterstein
On February 3, 2014

The Goodrich Saginaw 12 Theater, formerly known as the Quad, has been serving Saginaw’s moviegoers for nearly forty years. This theater has been relocated to a new building and renamed the Goodrich Quality 10 GDX.

The new theater is twice the size of the former location. It features a spacious lobby, self-serve ticket stations, expanded concessions, and ten theaters.

Along with the new accommodations, The GDX, or Giant Digital Experience, has 3D capability as well as a high-tech sound system.

The Quad began in 1974, and was later named the Saginaw 12. During the summer of 2013, it was decided that a new theater was needed, and the Saginaw 12 would relocate into the new building.

Quality 10 held a fundraiser for Covenant Kids on Jan. 16. Moviegoers chose between six films, popcorn, and beverage all for $1 each. The crowd exceeded a thousand people.

The grand opening of the theater drew nearly 1,600 moviegoers the following day.

We still have a strong relationship with Saginaw 12 customers, and we want to build on that,” said Josh Kalandyk, theater employee, “when they come here, they can expect state-of-the-art theaters and equipment.”

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