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Contemporary Marketing, 2013 Update

Author Information

Louis E. Boone, David L. Kurtz

Product Details

ISBN: 9781111579715

Publish Date: 01/01/2012

Publisher: Cengage Learning

Number of pages: 800

Description

CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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